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Sunday, March 7, 2010

more on the concept of seed-funding

One of our 4 financial needs is in seed-funding, which is for funding the financial cost of fund-raising. Here is more about the need for seed-funding.

In charity giving, some funds will definitely need to be channelled towards investing in fund-raising itself. For example, in procuring merchandise to sell for fund-raising. For publicity about the mission and cause of the charity. For branding, such as namecards and teeshirts for our volunteers. For fund-raising infrastructure as a whole.

The problem with asking the public for seed-funds is that it seems as though we are asking for money that does not go to our beneficiaries - the animals. This is actually a misconception.

The concept of a 'seed' is the inherent meaning of seed-funding. For example, in another charity setting, instead of donating money directly to women living in poverty to alleviate their financial state, seed-funding goes towards investing in purchasing small-business equipment to enable the women to earn a sustainable long-term income. This means that instead of giving someone a fish, you are purchasing a fishing-rod for them to fish for themselves, one-fish versus a lifetime of fish.

In Ubi Kuching Project, donating to our seed-funding cause will mean enabling us to raise more funds to sustain our work. For example, donating funds to purchase merchandise for us to sell for fund-raising, will mean that your donation is multiplied, gaining more mileage for your dollar.

If you are keen on multiplying your financial seeds to the animals reached by Ubi Kuching Project, you can consider the following immediate ways:
  • Sponsoring publicity - online and print - about any of the four tenets of our work. E.g. online advertisments on pet adoption at Ubi Kuching Project, flyer or poster distribution to the community about stray cat welfare.
  • Micro-financing - giving Ubi Kuching Project an interest-free loan or a sponsorship to purchase merchandise to sell to the public for fund-raising.
  • Sponsoring a Cat Welfare Society membership for us so we can claim more reimbursement on sterilisation of stray cats.
There are many more ways, but these are the immediate three most alleviating needs. If this appeals to you, here's how you can contribute.


2 comments:

  1. To be frank, I find it quite hard to just give money without knowing exactly what it goes into. The Boon Keng cats, I saw the need, you had some specifics on the scope of the problem, and the cost for sterilisation is quite clear (so it's easy to calculate what an appropriate amount to donate is), hence it was not difficult to make the decision to donate.

    Might it be okay if you try to be a bit more specific about your needs or projects? For instance, the CWS membership is quite clear but not for microfinancing and hence people may be reluctant to contribute.

    ReplyDelete
  2. What you say makes sense.

    Micro-financing will appeal to a different kind of donor, and it is a paradigm shift from the usual giving.

    An example of a micro-financing specific need that we had last year was when we needed a loan of $500 to open our bank account. We obtained the loan, and returned it after we opened the account.

    For seed-funding in general, it really is up to the giver how much and for what merchandise or form of publicity. For example, one donor may feel that we ought to print a banner to put up in the Ubi estate and decide to fund that. Another donor may say, 'I hear you want to sell CDs, how much do you need to purchase them at cost price?'

    Because micro-financing is very much like venture capitalism, the donor, like the venture capitalist, will direct the amount 'invested' and towards which expense(s).

    Not everyone will be convicted by the need to give towards seed-funding, just as how some may never decide to give towards sterilising stray cats they have never even met before like how you did.

    Hope this clarifies, and I will keep trying my best to be as accountable as we can about our fund-raising needs and uses.

    Thanks for your feedback!

    ReplyDelete

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