In charity giving, some funds will definitely need to be channelled towards investing in fund-raising itself. For example, in procuring merchandise to sell for fund-raising. For publicity about the mission and cause of the charity. For branding, such as namecards and teeshirts for our volunteers. For fund-raising infrastructure as a whole.
The problem with asking the public for seed-funds is that it seems as though we are asking for money that does not go to our beneficiaries - the animals. This is actually a misconception.
The concept of a 'seed' is the inherent meaning of seed-funding. For example, in another charity setting, instead of donating money directly to women living in poverty to alleviate their financial state, seed-funding goes towards investing in purchasing small-business equipment to enable the women to earn a sustainable long-term income. This means that instead of giving someone a fish, you are purchasing a fishing-rod for them to fish for themselves, one-fish versus a lifetime of fish.
In Ubi Kuching Project, donating to our seed-funding cause will mean enabling us to raise more funds to sustain our work. For example, donating funds to purchase merchandise for us to sell for fund-raising, will mean that your donation is multiplied, gaining more mileage for your dollar.
If you are keen on multiplying your financial seeds to the animals reached by Ubi Kuching Project, you can consider the following immediate ways:
- Sponsoring publicity - online and print - about any of the four tenets of our work. E.g. online advertisments on pet adoption at Ubi Kuching Project, flyer or poster distribution to the community about stray cat welfare.
- Micro-financing - giving Ubi Kuching Project an interest-free loan or a sponsorship to purchase merchandise to sell to the public for fund-raising.
- Sponsoring a Cat Welfare Society membership for us so we can claim more reimbursement on sterilisation of stray cats.
